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Sales and service

Dispatch, tracking and post-purchase care

Move confirmed orders through packing, dispatch, courier tracking, delivery, review and reorder workflows with accurate customer updates.

For Fulfilment and support teams8 min readUpdated

Dispatch the correct order once

  1. Confirm the order, products, quantity and delivery address.
  2. Generate or select the correct shipping label and tracking identifier.
  3. Use scan-to-ship where configured to bind the physical package to the order.
  4. Mark Shipped only after courier handover or the configured verified event.
  5. Preserve the tracking history and avoid reusing a tracking identifier incorrectly.

Give evidence-based tracking answers

Share the courier, tracking identifier, latest recorded status and expected date only when available. Courier timelines can change, so distinguish the current estimate from a guaranteed delivery promise.

Follow up after delivery

After a verified delivery, use the configured timing for care instructions, product feedback, review requests or reorder reminders. Stop promotional follow-up after opt-out and route damage, missing item, wrong item, refund or delivery disputes to a ticket.

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