Conversations
Templates, broadcasts and campaign safety
Prepare WhatsApp templates and send segmented broadcasts while respecting consent, opt-outs and Meta messaging rules.
For Campaign managers and administrators8 min readUpdated
Prepare approved templates
Create and obtain approval for business-initiated WhatsApp templates in Meta, then keep the name, language and variables aligned in Chattill. A template cannot be treated as approved until Meta reports it as approved.
- Use clear, truthful wording.
- Map variables in the same order as the Meta template.
- Test links and personalization with an internal recipient.
- Do not use a free-form message outside the allowed service window.
Send a controlled broadcast
- Create or preview the intended segment.
- Exclude opted-out, blocked or irrelevant contacts.
- Select the correct connected WhatsApp number and approved template.
- Send a small internal test.
- Schedule or launch the campaign and monitor queued, sent, delivered, read, failed and clicked activity.
Consent and opt-out
The tenant is responsible for lawful contact collection and messaging consent. Configure clear opt-out keywords and stop promotional automation promptly when a customer opts out.
Related guides
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